Context

As someone who is new to the world of sports betting, I noticed FanDuel’s sign-up screens have a lot of confusing jargon. The language created a lot of friction when attempting to place my first bet. I took 2 screens and re-created what they could look like if there were better design elements in place.

The 2 screens I chose were:

• Device tracking: Allowing the app to track your device for marketing purposes

• Betting odds changes: Accepting that betting odds may fluctuate in real time impacting earnings

What I did

Both screens had extra copy that made the screens overwhelming. I edited the copy to be impactful with less words, and I also ensured that the copy matched FanDuel’s brand personality. I also changed colors to ensure designs followed WCAG guidelines

For the Device tracking screen, I kept 4 components

• The purpose of the pop-up screen = choosing the ability to personalize your content from device activity

• What customers can expect next in the flow

• How customers can opt-in

• Why opting in is beneficial for the customer

For the Betting odds screen, I led with 4 components.

• Explaining that odds can change

• Customers need to manually re-accept the odds every time a bet’s odds change and decrease.

• How customers can choose to auto-accept decreased odds

• No jargon or specific terms (like “move in / out of your favor” ; “switching the toggle”

The Betting odds screen was harder to parse down. It contained educational information that was crucial to understand when customers place a bet. I had to understand what the original screen wanted to convey and try to communicate the same message in a way that’s easier to understand.